Case Study

IP and Sustainability

Replacing single use plastics

Fanya Ismail, CEO of SGMA, has tackled the global problem posed by plastic pollution by inventing a technology to replace single use plastics in food packaging and sanitary products.

Fanya explains how she conceived of the new molecules to address the devastating consequences of the toxic chemicals that are going into our environment. She aims to change the way people live to benefit both public health and the planet.

Patent Attorney David Blair discusses why it’s important to take the right steps early in the patenting process to establish success, while SGMA Non-Executive Director Andy Dancer explains why the patent portfolio was crucial to give him confidence in the solution.

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