Tuesday 9 November

Overcoming the Challenges of Valuing IP

When and where

Date and time

Start: Tuesday 9 November 2021, 12:30 PM

End: Tuesday 9 November 2021, 01:30 PM

Event Overview

IP represents a major share of today’s businesses. Yet, despite their fundamental importance, there is a lack of understanding of the economic worth of IP. There is a clear need to increase market actors’ understanding and certainty in IP valuation methods as a way to stimulate IP transactions, to support IP based financing and to give companies the tools to provide information about their IP.

This talk explains what the major challenges of IP valuation are and what can be done to overcome them.




Dr. Roya Ghafele, Oxfirst

Dr. Roya Ghafele, Oxfirst

Professor Roya Ghafele is the founder and Managing Director of law and economics consultancy Oxfirst, ( www.oxfirst.com). Oxfirst assists clients with valuing and assessing the economic potential of intellectual property.

Additionally, Roya Ghafele is a visiting Professor in IP Law with Brunel University. She has a large number of academic papers to her name, has advised the EU on IP valuation and is an expert to  INTA’s Brand Valuation Committee and a member of CIPA’s IP Commercialisation Committee and the UKIPO’s Research Excellence Committee.  She has been a Senior Member of St Cross College of Oxford University since 2008.

Dr Ghafele held an Assistant Professorship in IP law with the University of Edinburgh, a Department Lectureship in International Political Economy with Oxford University and a Research Fellowship with the Haas School of Business, University of California at Berkeley.

In 2002 she was selected as the only Austrian in several years to represent the Republic of Austria within the United Nations. Subsequently she worked as an Economist with the U.N.’s World Intellectual Property Organization (WIPO), where she moved from the OECD (the Organization for Economic Cooperation and Development). In this role she offered strategic advice on Intellectual Property and Competition to Governments in Europe and Asia. In 2000 she started her career with the management consulting firm McKinsey, after working for five years as a ballet dancer.

Her Ph.D. was awarded the Theodor Koerner Research Prize by the President of the Republic of Austria. Dr. Ghafele was trained at Johns Hopkins University, School of Advanced International Studies, the Sorbonne and Vienna University. During the course of her studies she was four times awarded the Vienna University Grant for Excellence in Studies. She is native in German and fluent in English, French and Italian.

Martin Brassell, Inngot Ltd

Martin Brassell, Inngot Ltd

Martin Brassell is an expert in the use of intellectual property in business finance, and the identification, scoring and valuation processes needed to facilitate this emerging market. He has worked extensively with banks, investors, insurers and policymakers across the UK, Europe and Asia to develop new approaches that recognise the importance of intangible assets for business competitiveness and growth.

Martin is co-founder of Inngot Limited (www.inngot.com), which provides innovative online tools to help companies ‘unlock’ their IP value. The Inngot platform enables companies to identify, explain, analyse and value all their intangible assets. The tools are optimised for use in 15+ countries and have identified over $1bn in previously ‘hidden’ value for small and medium-sized businesses.

Martin has written and co-authored a number of influential publications on IP identification and financing. His international publications include Fostering the use of intangibles to strengthen SME access to finance (2019) and Secured lending for SMEs: Making effective use of registries and intangibles (2022), both for OECD, and two reports on intangibles identification for the Association of Chartered Certified Accountants (ACCA). He was also the lead author on the 2013 Banking on IP? report and 2017 Hidden Value report for the UK Intellectual Property Office; and has co-authored a reference work for Oxford University Press, Economic Approaches to Intellectual Property, with Dr Nicola Searle.

Martin is an RSA Fellow and a member of CIPA’s IP Commercialisation Committee. He and Inngot are recognised by IAM Magazine as Global Leaders in its latest assessment of the top 300 IP strategists worldwide (see https://lnkd.in/g6jqY5z5).

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