What are the do’s and don’ts of business development and marketing for IP firms? Bernard Savage from business development agency Size 10 1/2 Boots talks to Lee and Gwilym about how to spot business development opportunities, creating engaging content that reaches a wider audience and taking a different approach to promoting IP to businesses.

For more information take a look at the Size 10 1/2 Boots website: https://tenandahalf.co.uk/

Published 2 September 2021