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Toy Story & Pixar: The IP Story

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56:29

Lee Davies and Gwilym Roberts speak to Rob Stumbles and Pete Salder from Reddie & Grose about how Pixar evolved from a struggling computer graphics start-up into the studio behind Toy Story. They explore the patents, licensing deals, Steve Jobs’ investment, and ground-breaking technology that kept the company alive long enough to change animation forever.

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