Rob White, Founder and CEO of White Motorcycle Concepts, has created a ground-breaking aerodynamic motorcycle that is set to revolutionise the electric vehicle market.

With a focus on sustainability and reducing the impact of transport on the environment, Rob and his Patent Attorney Jon Markham explain how the patented technology offers a greener solution for the planet by reducing C02 emissions.

Rob discusses the business process from early concept to present day and explains the value of a trusted professional advisor and why patents have become his most critical asset.