Monday 12 June

Educating the client

When and where

Date and time

Start: Monday 12 June 2023, 12:30 PM

End: Monday 12 June 2023, 01:30 PM

Event Overview

The IP practitioner is only too familiar with lay clients whose representatives in R&D, marketing, and commercial – and also at top management level – possess a weak grasp of even the most basic IP law, even after repeated contacts with the practitioner in the course of routine casework. Even fellow-lawyers such the client’s in-house solicitors can find IP law challenging. This is bad both for the client and for the IP practitioner, because it can lead to the client’s failing to seek timely advice, in which case the client gets poor value for money from the practitioner and becomes disillusioned. Providing IP awareness training sessions to clients seems to be better than expecting clients to learn through routine casework. In this webinar, by use of actual target audiences as examples, it is suggested that an audience-focused approach (eg “legal-lite” in the case of lay clients) allows such sessions to pay off not only for the client but also for the practitioner (who in general will not be charging for such sessions).



Michael Jewess, K2 IP Limited

Michael Jewess, K2 IP Limited

Dr Michael Jewess is a UK Chartered Patent Attorney and a European Patent Attorney, now a consultant with K2 IP Limited.

From 1988 to 2009, he headed successively the IP departments of Metal Box plc, CMB Packaging SA, British Telecommunications plc, and BAE Systems plc, responsible for patents, trade marks, and agreements, having previously worked in private practice and in the chemical industry. His book Inside intellectual property – best practice in intellectual property law, management, and strategy (CIPA, London, autumn 2013) covers a similar range and was described by one reviewer as “a ‘must-have’ for all IP practitioners of whatever nationality and wherever they practise worldwide”.

He has also been President of the IP Federation and has worked on CIPA committees.

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