Intellectual Property: PR and Marketing Tips

Greg Birmingham, Mathys & Squire

Greg is head of marketing at top-tier intellectual property firm, Mathys & Squire and has over 20 years’ experience in front line sales, B2B marketing and business development. Greg has worked across a range of industries including, real estate, accountancy and most recently, intellectual property.

Greg has a broad skill-set which covers the full marketing mix including, PR, digital marketing, branding, marketing strategy, sales and working directly with fee earners on business development mentoring and account management.

James West, Potter Clarkson

James is a seasoned PR consultant who co-directs the ongoing communications campaign at full service intellectual property law firm, Potter Clarkson.

A professional services specialist with over 20 years’ agency experience, he has consulted for a range of advisory businesses to include PwC, Eversheds law firm, Begbies Traynor, Fortis Bank and NFU Mutual.

James is highly adept in all aspects of PR consultancy from media relations and training to crisis communications and social media management. He works closely with fee earners across the international Potter Clarkson team to raise the firm’s profile and underline its credentials across the full range of IP disciplines.