22Feb
Webinar

Tuesday 22 February

IP Valuation – Is the work of Patent Attorneys undervalued?

When and where

Date and time

Start: Tuesday 22 February 2022, 12:30 PM

End: Tuesday 22 February 2022, 01:30 PM

Event Overview

Patents play a fundamental role in innovation. In the absence of patents, technology and economic growth would be seriously hampered. Yet, in spite of their vital role, the economic worth of patents goes by and large unnoticed. Seen at best as a necessary evil, many companies see patents and the professionals that manage them as a cost centre. This can depress fees of outside counsel and lower salaries of in-house IP professionals. Also, it can result in inadequate budgets available for intellectual property.

Yet, there are numerous examples, where patents have played the key element in a commercial transaction. Patent Acquisitions such as the sale of the Nortel Portfolio for 4.5 billion Dollars or the billion dollar patent fight between Apple and Samsung illustrate the importance of patents.

But how much more IP sits gathering dust because of an inadequate capture of its economic relevance?

The valuation of patents is crucial to help unleash the economic importance of technology. A patent valuation helps associate technical features claimed in a patent with a pound (£) value. This in turn, helps professionals outside the IP community come to grips with patents. By establishing the economic relevance of IP (which at times can also be zero!), patents can become an economic asset, a unit of exchange (like money) and bear the potential to turn around the entire management of the company. An IP valuation can also be instrumental in a litigation, arbitration or mediation.

The adequate valuation of patents plays a crucial element in vital markets for technology, while at the same time allowing IP managers and litigators alike make educated decisions.  In spite of that, IP professionals lack adequate information and knowledge on the topic. Current accounting standards that only partially reflect the value of patents, do not make things easier. This leads to inefficiencies, potential under payments and missing out on potentially attractive opportunities.

Audience

All

Speakers

Dr. Roya Ghafele, Oxfirst

Dr. Roya Ghafele, Oxfirst

Professor Roya Ghafele is the founder and Managing Director of law and economics consultancy Oxfirst, ( www.oxfirst.com). Oxfirst assists clients with valuing and assessing the economic potential of intellectual property.

Additionally, Roya Ghafele is a visiting Professor in IP Law with Brunel University. She has a large number of academic papers to her name, has advised the EU on IP valuation and is an expert to  INTA’s Brand Valuation Committee and a member of CIPA’s IP Commercialisation Committee and the UKIPO’s Research Excellence Committee.  She has been a Senior Member of St Cross College of Oxford University since 2008.

Dr Ghafele held an Assistant Professorship in IP law with the University of Edinburgh, a Department Lectureship in International Political Economy with Oxford University and a Research Fellowship with the Haas School of Business, University of California at Berkeley.

In 2002 she was selected as the only Austrian in several years to represent the Republic of Austria within the United Nations. Subsequently she worked as an Economist with the U.N.’s World Intellectual Property Organization (WIPO), where she moved from the OECD (the Organization for Economic Cooperation and Development). In this role she offered strategic advice on Intellectual Property and Competition to Governments in Europe and Asia. In 2000 she started her career with the management consulting firm McKinsey, after working for five years as a ballet dancer.

Her Ph.D. was awarded the Theodor Koerner Research Prize by the President of the Republic of Austria. Dr. Ghafele was trained at Johns Hopkins University, School of Advanced International Studies, the Sorbonne and Vienna University. During the course of her studies she was four times awarded the Vienna University Grant for Excellence in Studies. She is native in German and fluent in English, French and Italian.

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