Friday 30 June

How to protect and grow your small practice in a changing market

When and where

Date and time

Start: Friday 30 June 2023, 11:00 AM

End: Friday 30 June 2023, 12:00 PM

Event Overview

As a business owner you know that what has worked before will not necessarily work today or tomorrow. We are going to investigate what this means for small firms and sole practitioners.

In a series of webinars across the next 12 months, we will ask business experts in marketing and business development, finance, operations, and people:

  • How do you protect your business in a changing market?
  • How can you attract new clients cost effectively?
  • What does a succession plan look like?
  • How do you adapt your practice to be competitive in 2023?

Keith Loven, an owner of a small IP practice, will interview marketing and business development expert, Bernard Savage. Bernard specialises in helping IP firms thrive in a changing market.



Bernard Savage, Tenandahalf

Bernard Savage, Tenandahalf

Bernard Savage’s career is a game of two halves. In the first half he worked in blue-chip companies, Procter & Gamble and Shell. The second half led to Tenandahalf when, after an in-house role at Eversheds, Bernard saw an opportunity to help ’smarter’ professional service firms. These firms understand that just having good technical practitioners isn’t enough to be commercially successful. As a specialist marketing and business development agency, Tenandahalf has worked since 2005, helping professional service firms to grow. It has helped more than 200 law firms, alliance and networks, patent and trademark attorneys and barrister chambers’ throughout the UK and internationally. It also has strong links with the trade bodies CIPA and CITMA.

Neil Lampert, Deputy Chief Executive, CIPA

Neil Lampert, Deputy Chief Executive, CIPA

As Deputy Chief Executive, Neil is responsible for CIPA’s stakeholder management at home and overseas, as well as public affairs, public relations and all external and internal communications. In 2018 Neil won the Memcom award for Outstanding Achiever in a Membership or Marketing Team in recognition of his use of stakeholder engagement to build advocacy and spread CIPA’s key post-Brexit messages globally.

He joined CIPA from the Probation Association, the national membership body for the Probation Trusts of England and Wales. As the Association’s PR and Communications Manager he held the most senior communications position in the probation service outside of Government, briefing politicians and managing national media appearances by senior probation chiefs.

A journalist by trade, Neil spent many years running newsrooms in newspaper and radio environments. He also managed teams in a city PR agency.

He is a keen cyclist, a long-suffering Arsenal fan and music geek.

Keith Loven, Loven

Keith Loven, Loven

Keith Loven has run his own small practice since 1989, having previously worked in both industry and private practice. He qualified in 1980 (and is glad he doesn’t have to now!). He has been a member of Council for several years and also serves on the Internal Governance Committee of CIPA. Managing a small practice for 33 years has been a long learning process, and there is still much to learn. Keith feels that a small firms/sole practitioners group might be useful in keeping abreast of new developments and sharing experiences.

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