25Jan
Webinar

Wednesday 25 January

Trade Asset Management 2023

When and where

Date and time

Start: Wednesday 25 January 2023, 12:30 PM

End: Wednesday 25 January 2023, 01:30 PM

Event Overview

This webinar will explore the subject of trade secrets and trade secret management.

Broadly speaking, any business information which is secret, has value and has been reasonably protected may be considered a trade secret. Most companies possess such trade secrets and they can be among the most valuable assets they possess. Trade secret asset management is about the policies and procedure, processes and systems, education and governance defined and taken into use to help manage such assets. Simply deciding to keep something secret is not sufficient. Many in the IP sector tend to ignore trade secrets for a variety of reasons. Some argue that because they are not a registered form of IP, that they fall outside their remit. Some feel uncomfortable dealing with trade secrets as the management of such assets poses some unique challenges. Some will say that all of their IP processes and systems are geared to only handling registered forms of IP, and trade secrets disrupt things.

This webinar will cover the following:

Definition
Examples
Comparison with other forms of IP
Growing importance
Current state
Best practice
Trade secret disputes
Trade secret metadata

Although trade secrets have been the neglected step-child of IP, this is slowly but surely changing.
Trade secrets now constitute an important part of a company’s IP portfolio, so they can’t be ignored

Audience

Members, Non Members

Speakers

Donal O’Connell, Chawton IP Solutions

Donal O’Connell, Chawton IP Solutions

Donal O’Connell is the founder and Managing Director of Chawton Innovation Services Ltd, a company focused on intellectual  property education and training; IP consultancy; and IP solutions & tools.

Donal has delivered a range of IP educational programmes over the years, a mix of basic education as well as masterclasses for a diverse range of clients. His company has also expanded into e learning offering a comprehensive e learning solution (bite size videos, short papers and e quiz modules) for employees e learning. Donal has completed over two hundred IP related consultancy projects, some narrow scope tactical IP projects and some broad scope strategic IP projects for SMEs, MNEs, IP Law Firms, Financial Services Firms and Universities. Donal’s company also offers a suite of IP solutions & tools IP asset registers; trade secret management solutions; IP audit tools; IP risk management solutions; IP & tax tools; and software product or service assessment tools.

Donal graduated from NIHE Limerick (now The University of Limerick) in Ireland in ’85, with a Degree in Electronic Engineering. He is formerly a VP of R&D and a Director of IP at Nokia. Donal is a Visiting Researcher at Imperial College Business School in London where he has taught the IP Elective on ‘IP Management’. He is also a regular speaker at IP conferences and speakers. Donal’s first book “Inside the Patent Factory” was published by Wiley & Sons in 2008. His second book “Harvesting External Innovation” was published by Gower Publishing in 2011. His third book “Intellectual Property Risk Management” was published by Amazon in 2022. Donal has also contributed as a co author to some other books in IP. Donal has written almost 200 short papers on various aspects of IP some of which have been published in several reputable magazines, web sites and blogs.

Since 2013, Donal has been included into the IAM 300 (the world’s leading IP Strategists) an annual listing of those individuals identified as offering operating companies and other IP owners world class advice on maximising the value of their intellectual property.

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