Wednesday 19 February

Unconscious Bias: The Basics

When and where

Date and time

Start: Wednesday 19 February 2020, 12:30 PM

End: Wednesday 19 February 2020, 01:30 PM

Event Overview

What is unconscious bias? Why does it happen? Where and how can it impact on our workplace decisions? And how can we reduce it?

In this webinar, presented by IP Inclusive Lead Executive Officer Andrea Brewster OBE, we will explore the basics about unconscious bias, and practical tips to stop it compromising the work we do and the relationships we build there. We will learn that biases, assumptions and stereotypes are a natural part of our brain’s way of making sense of the world, so that rather than being judgemental about them, we can concentrate on awareness and mitigation. We will also explore clever ways of turning unconscious biases to our advantage in the fight for better diversity and inclusivity.




Andrea Brewster OBE, IP Inclusive

Andrea Brewster OBE, IP Inclusive

Andrea is a Chartered Patent Attorney and a former CIPA President. In the past she has served on the Institute’s governing Council and several of its committees.

Before her retirement she was a partner in a small regional IP practice, Greaves Brewster LLP, of which she had been a co-founder.

Andrea established IP Inclusive in 2015 to promote equality, diversity, inclusion (EDI) and wellbeing throughout the UK’s IP professions. Alongside many enthusiastic volunteers, she has developed the initiative into a well-connected and influential player in the IP sector. She became its first Lead Executive Officer in 2019.


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