A squash ball to the ear is a painful reminder that sport isn’t just competition, it’s design, data, and decisions that protect and perform. From that opening jolt, we dive into the fast-moving world of sports technology with guests Dave Holt and Stephen Moore of Potter Clarkson, exploring how innovation is built, protected, and brought to life for pros and everyday athletes alike.

By the close, we’ve mapped a practical playbook for founders, rights holders, and teams: anchor bold claims in robust testing, choose IP instruments that match your speed and moat, and let brand and product reinforce each other when the tech reaches the public. Plus, we share the sports gadgets we wish existed, from rotation trainers to memory-wipe rackets for those embarrassing whiffs.