Lee and Gwilym have landed in San Diego for the INTA 2025 Annual Meeting! Elisabeth Stewart Bradley, INTA President and Vice President of Innovation Law: Trademarks, Copyrights, and Brand Protection at Bristol Myers Squibb, shares her journey from English literature major to IP lawyer, and how the organisation is evolving to support its members in a rapidly changing landscape. Her Presidential Task Force is focused on helping IP professionals adapt to technological disruption and showcase their value beyond what AI can offer.