IP needs Psychology: a Behavioural Lens for IP Management

Event Overview

We will cover what behavioural design is, and how it is used as a lens to improve translation of intent into action, specifically when engaging with a client (whether it is in-house colleagues, customers, inventors, creators, etc).

Marios will be sharing his experience in using behavioural science to increase engagement, motivation, and clarity in IP education. The more you can get into the other person’s point of view, the better you become at connecting with them and creating a productive exchange with the client.

A behavioural mindset for IP Management means:

– approaching from the client side,

– mapping out individual behaviours,

– identifying frictions and points for nudging,

– And using behavioural frameworks.

You have the expertise in IP, but how much of that do you actually need the other side to know? And to the degree they do need to know, how do you do this properly for the most productive outcome? These are the questions we’ll be looking at in this session.