@TheCIPA, @TheCIPAMembers
In 2021, our public Twitter page (aimed at businesses and members of the public) reached 4,300 followers, gaining 300 new follows over the year, and reached 300,000 tweet impressions (the number of times users saw the tweet on Twitter). We saw over 46,000 profile visits, which is 4x as many as last year. Our private members Twitter page (which features more focused information to our members) reached 147 followers and 12,000 tweet impressions, and like our public Twitter page, it saw an increase of over 4x the amount of profile visits compared to last year, with 7,100 views in 2021.
YouTube
We uploaded a variety of video content to our YouTube channel in the last year. This included videos on LGBTQ+ History Month, events being held, our 12 existing case study videos and two animation videos featuring our new branding, and we began to upload episodes of our podcast Two IPs In A Pod to the channel. Our YouTube videos earned 10,000 views over the course of the year, taking our overall channel views to over 53,000. We gained 75 subscribers taking our total to 428 subscribers.
Our LinkedIn page increased by 500 followers, bringing the overall total to just under 3000 followers, and we received over 3,300 profile visits.
@TheCIPA_
Our Instagram followers increased from 151 to 201.